#ENVYPSYCHO Penang Brochure

I am back with another blogspot on my EP Assignment! This one is a brochure assignment based on our trip on Penang, we were supposed to choose a theme, style, place, activity related to Penang. I chose to do Batu Ferringhi because it is my favourite place in Penang. Sun, sea, surf, good food, it is the place to be for a getaway not far from home.

It first I wanted to do a hexagonal fan design but it kept on falling apart at the hinge so, with not much time left to spare, I recycled my design into a watercolour postcard scrapbook concept, with the original watercolour artworks bound into the brochure. Of course, if it were mass produced, it would just be the scanned version.

😎 😎 😎

The PDF documentation of the brochure. You can see the digital files for the hexagon fans, and also a simple key map of Batu Ferringhi. When you're there, it's really hard to get lost because everything is located alongside a roadside stretch. I covered a stretch of about 6 km, which already has so much to keep the entire family entertained. This particular stretch is located in Teluk Bahang right after Kampung Batu Ferringhi. The watercolour postcards represents an iconic food, activity, or experience one might experience at each pit stop.

I changed the hexagonal layout into a simple graphic with a quick summary of each destination.

The cover page.

The key map with a simple transportation guide. This brochure could be handed out via public transportation around this area, or tourists could present this brochure to the driver, and they would know where to take the tourists. The theme is called Seaside Adventure as everything is right by the beach. As tourists tend to send postcards to family and friends when overseas, they could simply cut out the postcards (designs shown below) and mail it. Another concept that could be integrated into this brochure would be to present the postcard at the venue the postcard is based on to receive a free stamp to mail it to the loved ones.

I wanted to add more fun stuff like colouring pages, coupons, etc, but of course I didn't have much time to add all of those but I think it would be a great idea for locals and tourists of all ages :)

Here are my watercolour renderings for the brochure! For Batu Ferringhi Beach I did a simple beachside painting.

The ship has always intrigued me due to its novelty experience, hence I had to paint the interesting ship exterior for The Ship's postcard. Juicy steaks and delicacies like escargot are a must try here!

It's not a Malaysian night market without satay, so I drew a satay vendor and a floating meal of satay for the Night Market postcard.

The spice garden is one of the most fun place to be (aside from the mosquito bites...) Here are some of the spices you can find and even cook with from the garden, like chillies, star anise, cinnamon, cardamom, ginger and much more.

Lastly, a postcard for the Butterfly Park. One may be able to observe metamorphosis at this park occuring at the various stages, interact with the cute and friendly butterflies and even feed them! This was my favourite postcard to paint.