#ENVYPSYCHO Penang Brochure

I am back with another blogspot on my EP Assignment! This one is a brochure assignment based on our trip on Penang, we were supposed to choose a theme, style, place, activity related to Penang. I chose to do Batu Ferringhi because it is my favourite place in Penang. Sun, sea, surf, good food, it is the place to be for a getaway not far from home.

It first I wanted to do a hexagonal fan design but it kept on falling apart at the hinge so, with not much time left to spare, I recycled my design into a watercolour postcard scrapbook concept, with the original watercolour artworks bound into the brochure. Of course, if it were mass produced, it would just be the scanned version.

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The PDF documentation of the brochure. You can see the digital files for the hexagon fans, and also a simple key map of Batu Ferringhi. When you're there, it's really hard to get lost because everything is located alongside a roadside stretch. I covered a stretch of about 6 km, which already has so much to keep the entire family entertained. This particular stretch is located in Teluk Bahang right after Kampung Batu Ferringhi. The watercolour postcards represents an iconic food, activity, or experience one might experience at each pit stop.

I changed the hexagonal layout into a simple graphic with a quick summary of each destination.

The cover page.

The key map with a simple transportation guide. This brochure could be handed out via public transportation around this area, or tourists could present this brochure to the driver, and they would know where to take the tourists. The theme is called Seaside Adventure as everything is right by the beach. As tourists tend to send postcards to family and friends when overseas, they could simply cut out the postcards (designs shown below) and mail it. Another concept that could be integrated into this brochure would be to present the postcard at the venue the postcard is based on to receive a free stamp to mail it to the loved ones.

I wanted to add more fun stuff like colouring pages, coupons, etc, but of course I didn't have much time to add all of those but I think it would be a great idea for locals and tourists of all ages :)

Here are my watercolour renderings for the brochure! For Batu Ferringhi Beach I did a simple beachside painting.

The ship has always intrigued me due to its novelty experience, hence I had to paint the interesting ship exterior for The Ship's postcard. Juicy steaks and delicacies like escargot are a must try here!

It's not a Malaysian night market without satay, so I drew a satay vendor and a floating meal of satay for the Night Market postcard.

The spice garden is one of the most fun place to be (aside from the mosquito bites...) Here are some of the spices you can find and even cook with from the garden, like chillies, star anise, cinnamon, cardamom, ginger and much more.

Lastly, a postcard for the Butterfly Park. One may be able to observe metamorphosis at this park occuring at the various stages, interact with the cute and friendly butterflies and even feed them! This was my favourite postcard to paint.

#ENVYPSYCHO: Wayfinding Assignment 03 (IDP)

Hello! This blog post is about my progress for Assignment 3 which is a way finding based on my IDP assignment. In this post I will show my progress from the first step to the final product.

This was the board that I prepared for presentation day. At the time I quite liked the way it looked like despite it having a simple look. However, it wasn't up to par so I had to upgrade it. I was struggling to juggle many final submissions during the point of time I was creating this board so I admit it wasn't as good as I could have done given less pressure.

This was the second try. It looks more organised and neat than the first board and the circulation can be seen a bit better than the first one. However, I made it too tall (it was only supposed to be up to 7cm which for some odd reason this instruction flew right through my brain which was at this point of the semester, in a constant state of stupor) and it still wasn't really up to par. The signage was too simple so I had to improve on that as well. When I found out I had to fix this up one more time I did feel sad at first (though it was my fault) and I was stuck artistically on how to make it better.

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Some details on Wayfinding Tjonteng 2.0 before I move on...

Aerial shot of before...

... after, Wayfinding Tjonteng 3.0. I'm not sure what Miss Annie feels about this but after looking at my progress I do feel that it has greatly improved along the way and I am happy with this result. Of course, as any other work, there could always be more improvements to be made. I think this layout is also the most visually pleasing after trying twice before to tackle this assignment. I also upgraded the signages and used a dark background rather than white as the neon did not look as appealing in the second phase.

I tore apart the second assignment and constructed a bubble-shaped spatial diagram and arranged my characters where they would be glued. I also made a smaller spiral staircase to indicate the boundary between the first and second floor.

I redrew each character with a height limit of 5 cm and inked the characters this time to see if it looked better, and they did stand out much nicer and looked more presentable. I didn't put the letters but added a key map which I will show a bit later on.

Dining and public restroom...

The first floor area which is the private space meant for the owner. You can see her enjoying a bubble bath, sleeping, working, and changing. 3 out of 4 of those activities are kind of very intimate, so you know it's a private space.

Retail area, where customers admire the work, pick out merchandise to buy, and there is also a changing room to see if the clothing fits.

Final product with an simple infographic next to the model...

My finalised neon signages. I like how it turned out, I spent a lot of time improving it and it looks more aesthetically pleasing and reflects more on graphic design.

The infographic I prepared, added a key map for clarity, added the materiality to show the mood, and added a quick guide to batik (which I took from my precedent study slides)

The previous signage concept.

I changed a lot of things, from the font, colours, design... I also changed Wine and Dine to Jom Makan! to reflect Malaysian hospitality as the concept would suit my retail better.

In the end, it was a long and painstaking journey to get this far and do all these assignments but I appreciate the support, guidance, and understanding given by my lecturers. I really pushed myself a lot this semester and this was one of my favourite subjects to do. However, it was also one of the hardest and really tested my capabilities as a designer. I had a lot of fun, was lost and confused so many times, literally shed blood, sweat, and tears but this is one of the results. :)

#ENVYPSYCHO Discover KL

This was our second assignment for Environmental Psychology. We had about the same amount of time to do this assignment as the first one. The task was to explore Kuala Lumpur and do a forensic and wayfinding research based on our observations and compile it into something a tourist could relate or refer to. We chose to do Central KL at a 2km stretch within a 600m radius from Pasar Seni to Jalan Perdana. We did not know much about Jalan Perdana at first, except from what we could understand from Google Maps, but we found so many interesting venues there! But since we already compiled information at Pasar Seni, we simply continued.

At the ciplak Stonehenge, lol!

This was the most fun assignment to do for our group. We had a lot of fun together and worked as a team to get the job done. We also enjoyed ourselves with good food, fun activities, and of course, a bit of shopping.

3D Illusion Museum: Hafsa interacts with penguins!

Have tourists gone too far?

Zombie Apocalypse!

Photobooths: as if we needed any more excuses to take pictures of ourselves! This was for Sat Night Out, we had a lot of fun watching the cultural dances.

Another thing to note was the accidental bump into Islamic Arts Museum. After we did our final site visit, we relaxed over there and enjoyed the art.

Discover KL by Hidayah AS on Scribd

#ENVYPSYCHO Reading Spaces

For this assignment, we were told to choose 3 places and do a research on it in terms of wayfinding, behaviours, activities, and perceptions. This assignment was very challenging to do as everyone was fighting to do research on all the good places before it was gone! Or... maybe we just didn't know much about fun places in Malaysia yet.

Another challenge was that we had to do research on 3 places and physically be there, and compiling the research for one was challenging enough. It took hours to arrange and compile the information and create the images, but it turned out well. Despite the challenges, I had a lot of fun doing this assignment. I chose to do Funtopia, KLPAC, and Panda Conservation Complex at the zoo. Here are my findings!

Reading Spaces By Hidayah A.S. by Hidayah AS on Scribd